Google’s Missed Opportunity with Messaging

Google's Flawed Messaging Strategy

It’s well documented in the tech community just how ridiculous Google’s attempt at messaging has been over the last decade. While Apple has perfected its messaging strategy with iMessage, both WhatsApp and Facebook Messenger are highly prominent messaging options for millions of users around the world. Within the United States, traditional text messaging (SMS) that’s tied phone carriers is by and large still the default option. And then, there is Google…

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Ok Google, Why Gboard?

Google Keyboard Name Change to Gboard

As someone involved with search engine optimization, the irony isn’t lost on me that while Google can make or break a company’s digital marketing efforts by changing its algorithm, Google is bad when it comes to marketing their own products and services.

The Pixel Phone, Google Play Music, and their various cluster of messaging apps are just some examples. I am leaning towards adding Google Home to that list.

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Cell Phone Stagnation?

While not real earth shattering, Marcus Wohlsen penned a nice piece at Wired.com on why the mobile phone market has seemingly gone stagnant. The primary emphasis is on why Blackberry never stood a chance at making a comeback, and how there’s not much left for either Apple or Google to do that is likely to stir the 2008 or 2010 level of excitement towards new smart phones.

I somewhat touched up on this thought earlier this month when opining about the lack of excitement for Apple’s new line of iPhones (and the every other year “S” sub-standard upgrade).

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Microsoft’s Bing Makeover a Missed Opportunity

Microsoft is launching a re-designed and upgraded Bing, which in all honesty, is likely to be noticed by no one. Unless Microsoft is prepared to handy out free money, there’s no way they are changing the habits of the millions who use Google multiple times an hour.

The tactic to implement Bing into other Microsoft services, such as Xbox or Windows Phone, will probably work just as well as Google practically forcing all users of their services (Gmail, YouTube) to have a Google + account, regardless if they plan to use it or not. How’s that working out by the way? If anything, Google + makes for a nice virtual paperweight scattered across the World Wide Web.

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Apple’s iPhone: ‘S’ is for Same (Kind of, Sort Of)

No one really was expecting anything monumental to come from Tuesday’s Apple special event. The general consensus amongst the Apple fanboys was “it’s a S year, so there’s nothing to get too excited about.”

Apple sure has their users trained well.

CNET’s Roger Cheng writes that it’s time Apple drops the every other year “S” routine, and instead come out with a major update each year. While I understand his argument, I wonder how feasible such a feat is. Just by withholding major innovative updates to every other year, the iPhone, as well as Apple in general, seems to have gone stagnant.

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Yahoo’s New Logo

Yahoo Logos

Comparing Yahoo’s old logo (top) to the newly unveiled logo (bottom).

While I don’t hate the new Yahoo logo, I’m not necessarily a big fan. Personal preference wise, I’ve never been a fan of logo fonts, or any text that is supposed to be of prominence, that is neither bold or semi-bold.

On an unrelated note, I also prefer wider ties over narrow ties.

The new Yahoo logo is nothing drastic, and would have been fine if it had debuted quietly. Since they’ve been hyping the logo change for the past month, you might have expected more of a drastic or innovative design.

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Email Confidentiality Notices

Whenever I notice a confidentiality notice in an email, I wonder how much weight it actually holds. I think about it for a second then go on with whatever I am doing, and forget all about it until the next time I see one again.

CONFIDENTIALITY NOTICE
The information in this email may be confidential and/or privileged.
This email is intended to be reviewed by only the addressee(s) named
above. If you are not the intended recipient, you are hereby notified
that any review, dissemination, copying, use or storage of this email
and its attachments, if any, or the information contained herein is
prohibited. If you have received this email in error, please
immediately notify the sender by return email and delete this email
from your system. Thank you.

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Mobile Musings: Phone and OS brand naming

Concerning Microsoft’s planned acquisition of Nokia’s Devices & Services division, The Verge has a short but interesting tidbit about soon-to-be outgoing CEO Steve Ballmer’s last attempt at naming the upcoming Windows Phone devices.

Working around the marketing department at my day job, I’ve seen plenty of good and bad examples when it comes to naming an entire product line (and/or system) and individual products. There has to be an attempt at some form of consistency and consideration for long-term product growth, both of which are easy aspects to neglect.

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